Cross-Cultural Communication for International Business

Cross-Cultural Communication
for International Business
  充分認(rèn)識文化的內(nèi)涵
  掌握客戶與我們的文化差異
  掌握跨溝通的核心原理；
  在不同社會(huì)中合理運(yùn)用不同的思維
  在業(yè)務(wù)中避免國際交流沖突
  針對國際采購/國際營銷/跨國服務(wù)類企業(yè)目標(biāo)群體促進(jìn)跨文化溝通及管理的有效應(yīng)用.
 
I.      Cultural phenomenon and fundamentals
1.     Case study: Cultural phenomenon in global activities
2.     What is culture?
3.     Stereotype for culture
4.     Culture shock
5.     Revised culture shock
 
II.     Cultural types
1.     Case study: How to motivate the varied people---clients or colleagues?
2.     How to distinguish the cultural types of the clients from different countries?
3.     Cultural Value Dimensions variation
4.     How do the cultural values affect the management for an enterprise’s internationalisation process?  
a)    ethnocentrism
b)    polycentrism
c)     regionalcentrism
d)    geocentrism
 
III.   Cultural awareness in international communication
1.     Do you know the cultural features of your own culture?
2.     How to get closer to other cultures as an outsider?
3.     Levels of culture--- The Onion Model
4.     Case study:Method for linking the clients in international business
 
IV.   Cultural differences and philosophies
1.     Case study: How does the cultural conflict generate? How to avoid it?
2.     3-steps for cross-cultural communication
3.     Hofstede’s  Cultural Dimension
a)     Power Distance
b)    Uncertainty Avoidance
c)     Individualism vs. Collectivism
d)    Masculinity vs. Femininity
e)     Long Term vs. Short Term
4.     Case study: Is it always the same between a leader and an employee in different culture?
5.     Trompenaars’  Cultural Dimension
a)     universalism vs. particularism
b)    Individualism vs. communitarianism
c)     Neutral vs. Affective
d)    Specific vs. Diffuse
e)     Achieved status vs. Ascribed status
f)                             Time orientation
g)    Internal & External orientation
6.     Case study: Which philosophy will apply to you when working?
 
V.    Tactics for cross-cultural communication
1.     Case study : Is there any relevance between language performance and a joke?
2.     Is there a short-cut for keeping communication lines open?
3.     To understand the very meaning of the foreign speakers
4.     How to use your hummer for cross-cultural communicating
5.     Application: Design your business activities by using  Cross-cultural communication tool

-國際貿(mào)易注冊咨詢師；
-中山大學(xué)-花旗銀行創(chuàng)業(yè)培訓(xùn)師；
-中大-花旗TOT校友理事會(huì)常務(wù)副會(huì)長。

【教育及學(xué)術(shù)交流背景】
科學(xué)碩士.        芬蘭坦配雷大學(xué)；
管理學(xué)士.        芬蘭北凱利亞應(yīng)用技術(shù)大學(xué)；
計(jì)算機(jī)及應(yīng)用. 哈爾濱工業(yè)大學(xué)；
市場及經(jīng)濟(jì)學(xué). 芬蘭約恩蘇大學(xué)；
俄羅斯商業(yè).     俄羅斯圣彼得堡國立西北工業(yè)大學(xué)

【職業(yè)生涯】
1、曾在廣州康宏電器公司擔(dān)任大區(qū)銷售經(jīng)理，負(fù)責(zé)，中東、俄羅斯、土耳其、以色列市場。后來在深圳YDF電子公司（印尼華僑投資6億的工廠），做LCD平板電視出口，接觸的市場范圍擴(kuò)展到南非和中南美。
2、直接涉外工作經(jīng)驗(yàn)超過10年，其中，海外經(jīng)驗(yàn)5年，熟悉東西方多個(gè)市場。曾代表山東省經(jīng)貿(mào)團(tuán)赴韓國招商。
3、曾擔(dān)任威海環(huán)翠區(qū)外經(jīng)貿(mào)委外資企業(yè)管理員；國營外貿(mào)公司進(jìn)出口部經(jīng)理,
4、曾是全球十五大商用麥芽公司，芬蘭POLTTIMO集團(tuán)(英文)市場分析師；
5、廣州外貿(mào)公司(中、英文)區(qū)域經(jīng)理。