市場方案的超級演示

1.營銷介紹與陳述
營銷策劃陳述的重要性
有效營銷陳述的兩大要點(diǎn)
營銷陳述的目的和準(zhǔn)備流程

2.內(nèi)外客戶價(jià)值分析
轉(zhuǎn)化客戶的需求，建立創(chuàng)造性的營銷模式
強(qiáng)化溝通，與內(nèi)外客戶達(dá)成需求共識
把握了解和引導(dǎo)聽眾的談話路徑

3.富有說服力的營銷陳述技巧
建立介紹與陳述內(nèi)容的邏輯框架
PPT和其他視覺材料準(zhǔn)備
營銷陳述中的語言溝通技巧
隨時(shí)準(zhǔn)備對聽眾的反應(yīng)做出反饋

4.全能營銷陳述技巧
針對不同的聽眾的演講技巧
針對不同場所的演講技巧
針對不同目的的演講技巧
針對不同時(shí)間段的演講技巧
針對不同的聽眾人數(shù)的演講技巧
模擬訓(xùn)練和反饋點(diǎn)評
練習(xí)


1. Presentation skills in marketing activity
Concept and importance
2 key points of effective presentation
Marketing presentation objectives and preparation process

2. Analysis of internal and external audience value
Transforming audience’s demand by establishing creative marketing models
Reinforcing communication and reaching consensus with audience
Understanding and guiding conversation

3. Convincing marketing presentation skills
Building logic framework of presentation
PPT and other visual aids preparation
Verbal communication during the presentation
Preparing to give feedback to your audience at any time

4. All climate presentation skills
Presentation skills to different audiences
Presentation skills at different locations
Presentation skills for different purposes
Presentation skills at different time frame
Presentation skills in different group size
Stimulation and feedback / comments
Practice