職業(yè)銷售必備的市場思維

1.關(guān)注市場、提升銷售業(yè)績
市場關(guān)注重點
銷售和市場的區(qū)別
市場調(diào)研對銷售工作的促進

2.尋找市場機會
宏觀環(huán)境分析
營銷理論的演變
產(chǎn)品生命周期
客戶需求理論
企業(yè)能力分析
市場調(diào)研

3.確定目標(biāo)客戶
市場細分
產(chǎn)品設(shè)計
產(chǎn)品組合
產(chǎn)品定位
定價策略
市場調(diào)研

4.獲得客戶認可
品牌策略
廣告策略
渠道策略
促銷策略
市場調(diào)研

5.關(guān)注競爭對手
對手是誰
市場定位
尋找差異化

1. Concerning the market and improving the sales achievement
The market’s focus
The differences between sales and marketing
Market research builds the sales

2. Looking for opportunities in the market
Analysis of macro-environment
Theory development of marketing
Product life cycle
Customer’s needs theory
Ability analysis of corporation
Market research

3. Defining your target customers
Market segmentation
Product design
Product mix
Product location
Price strategy
Market research

4. Obtaining customer’s approval
Brand strategy
Advertising strategy
Channel strategy
Promotion strategy
Market research

5. Keeping your eyes on your competitors
Who are competitors
Market positioning
Searching differences in the market