銷(xiāo)售與市場(chǎng)部助理

1.正確地了解銷(xiāo)售助理的職責(zé)
確定銷(xiāo)售在企業(yè)中的地位
助理與同事及銷(xiāo)售人員的定位與關(guān)系
如何做一名出色的銷(xiāo)售助理

2.銷(xiāo)售與商務(wù)活動(dòng)跟蹤
建立銷(xiāo)售與商務(wù)活動(dòng)跟蹤工具
銷(xiāo)售人員對(duì)業(yè)績(jī)、定額制定、質(zhì)量目標(biāo)的比較
開(kāi)拓潛在的客戶與沉睡中的客戶
市場(chǎng)與銷(xiāo)售工作的區(qū)別與關(guān)系
有效利用展會(huì)

3.了解銷(xiāo)售預(yù)算，有力配合上司的工作
預(yù)測(cè)、計(jì)算和控制預(yù)算
成本確定
各種分類(lèi)預(yù)算：客戶服務(wù)、活動(dòng)經(jīng)費(fèi)、商務(wù)活動(dòng)開(kāi)支
協(xié)助上級(jí)做好應(yīng)收帳款的信用管理工作
銷(xiāo)售預(yù)算中相關(guān)的財(cái)務(wù)知識(shí)

4.組織銷(xiāo)售人員會(huì)議
組織年度大會(huì)
會(huì)前、會(huì)間、會(huì)后的服務(wù)
準(zhǔn)備會(huì)議所用各種資料，幻燈片等

5.如何與客戶進(jìn)行電話交流
確認(rèn)約會(huì)——鎖定客戶的第一步
與潛在客戶聯(lián)絡(luò)的技巧
令人滿意的客戶服務(wù)

1. Defining the role of sales & marketing assistant
The function of sales and marketing in a company
The role and relationship of an assistant with her / his colleagues or sales staff
How to become an excellent sales assistant

2. Following up the sales & marketing activities
Creating follow-up tools for sales and marketing activities
Comparison of sales staff’s achievement in terms of sales amount, allocation and target customers
How to develop new customers
Differences and relationships between marketing and sales
Utilizing exhibition as an effective tool

3. Understanding the budget
Budget forecast, calculation and control
Determing the costs
Categorizing budgets: customer service fee, commercial activity fee and etc.
Credit management
Related finance knowledge for building budget

4. Preparing & organizing the sales staffs’ meeting
Organizing the annual meeting
Service before, during and after the meeting
Preparing the relevant slides and documents, etc.

5. Communicating with your clients by telephone
Making appointments - the first step to lock the customer
Communication skills with potential customers
Satisfactory customer services