設(shè)計思維：開發(fā)創(chuàng)新潛能

1.設(shè)計思維的起點：約束vs需求
企業(yè)和職場人的問題與挑戰(zhàn)
什么是設(shè)計思維
重新認(rèn)識“約束”&“需求”
設(shè)計思維的開始

2.移情：換位思考
創(chuàng)新的空間
從觀察到洞察
換位思考
變需要為需求

3.思維過程：更深入的挖掘和提煉
創(chuàng)意的生成
匯聚和發(fā)散
輔助創(chuàng)意的多種途徑和工具
分析與綜合

4.多種方案：模型、測試、迭代
用手來思考
用模型來測試
迭代的跨行業(yè)
現(xiàn)場也跨行業(yè)

5.設(shè)計客戶體驗
想法需要被檢驗
讓客戶參與其中
關(guān)注體驗的必要
從想法到行動

6.分享與傳播
“最佳實踐”為何橫行
好故事對解決問題的意義
怎么做
廣義的設(shè)計思維

7.組織能力
一種系統(tǒng)化的創(chuàng)新方法
從方法到個人能力
管理創(chuàng)新和組織能力
解決身邊的實際問題

1. Start of design thinking: constraint vs needs
Problems and challenges for individuals and organizations.
What is design thinking
To refresh “constraint” & “needs”
The starting of design thinking

2. Empathy: transpositional consideration
The space for innovation
From observation to insight
Transpositional consideration
Changing needs to demands

3. Thinking process: exploring and extracting
Shaping of ideas
Assembling and divergence
Tools to support ideas
Analysis and integration

4. Multiple solutions: models / test / iteration
Thinking by hand
Testing by model
Cross-industry “iteration”
Cross-industry “field”

5. Designing the customer experiences
Ideas need testing
To get customers involved
Why to care experiences
From ideas to actions

6. Sharing and spreading
Why is “best practice” so popular
Good story for problem solving
How to share and spread
Generalized design thinking

7. Organizational ability of innovation
Systematic methods for innovation
From methods to ability
Organizational ability of managerial innovation
Solving actual problems