銷售與市場部助理

1.正確地了解銷售助理的職責(zé)
確定銷售在企業(yè)中的地位
助理與同事及銷售人員的關(guān)系
如何做一名出色的銷售助理

2.銷售與商務(wù)活動跟蹤
建立銷售與商務(wù)活動跟蹤工具
銷售人員對業(yè)績、定額制定、質(zhì)量目標(biāo)的比較
開拓潛在的客戶與沉睡中的客戶
市場與銷售工作的區(qū)別與關(guān)系
有效利用展會

3.了解銷售預(yù)算，有力配合上司的工作
預(yù)測、計(jì)算和控制預(yù)算
成本確定
各種分類預(yù)算：客戶服務(wù)、活動經(jīng)費(fèi)、商務(wù)活動開支
協(xié)助上級做好應(yīng)收帳款的信用管理工作
銷售預(yù)算中相關(guān)的財(cái)務(wù)知識

4.組織銷售人員會議
組織年度大會
會前、會間、會后的服務(wù)
準(zhǔn)備會議所用各種資料、幻燈片等

5.如何與客戶進(jìn)行電話交流
確認(rèn)約會——鎖定客戶的第一步
與潛在客戶聯(lián)絡(luò)的技巧
令人滿意的客戶服務(wù)

1. Defining the role of sales & marketing assistant
The function of sales and marketing in a company
The relationship between an assistant and her / his colleagues or sales staff
How to become an excellent sales assistant

2. Following up the sales & marketing activities
Creating follow-up tools for sales and marketing activities
Comparison of sales staff’s achievement in terms of sales amount, allocation and target customers
How to develop new customers
Differences and relationships between marketing and sales
Utilizing exhibition as an effective tool

3. Understanding the budget
Budget forecast, calculation and control
Determining the costs
Categorizing budgets: customer service fee, commercial activity fee
Credit management
Related finance knowledge for building budget

4. Preparing & organizing the sales staffs’ meeting
Organizing the annual meeting
Service before, during and after the meeting
Preparing the relevant slides and documents, etc.

5. Communicating with your clients by telephone
Making appointments - the first step to lock the customer
Communication skills with potential customers
Satisfactory customer services